Pricing
Buy once, or subscribe to everything.
One price list for the website and the Mac App Store. The one-time price covers the Mac app. Ongoing costs, like cloud browsers, storage, hosted AI and rendering, live in subscriptions.
Plans
Buy onceThe Mac app is yours forever.
SubscribeEverything, everywhere: Mac, App Store and Web.
Showing yearly prices.
Local
Buy once$129one time
Yours forever on up to 3 Macs. 12 months of updates included.
- Recorder, editor and every export
- Overlays, 3D scenes and study videos
- Local MCP for your own agent
- Your own AI key, for edits and music
- Share links and Reviewer Packs
Director
Most popular$159per year
Billed yearly, about $13.25 a month. Both Mac editions and DemoTake Web.
- Everything in Local
- Hosted DemoTake AI, no key needed
- AI music: 30 songs a month
- Web Recorder in a cloud browser
- Cloud library and sync
Team
Per seat$329per user / year
Billed yearly, about $27.42 per user a month. Director for every seat.
- Everything in Director
- AI music: 60 songs a month per seat
- Team Library and brand kits
- Review and approval
- Collaborators on every take
14-day money-back guarantee
Changed your mind about Local? Ask within 14 days of purchase for a full refund.
Cancel anytime
Cancel a yearly plan within 14 days of your first payment for a full refund. Monthly plans keep access to the end of the month.
Secure checkout
Payments by Stripe. Tax is worked out for your country at checkout.
Private by default
Recordings stay on your Mac unless you sync or share a take. EU company, under GDPR.
The details are in the payment and refund terms. Bought through the Mac App Store? Apple handles those refunds.
Local includes 12 months of updates, then an optional Update Pass at $39 a year. Your version keeps working either way. Prices in USD; tax is calculated at checkout.
Enterprise
Annual agreement, invoiced.Team, plus the controls procurement asks for.
- Everything in Team
- SSO, SCIM and audit logs
- Custom retention, EU data controls
- Private model routing
What's included
Every plan, across all three editions.
Local unlocks the Mac edition you bought, forever. Subscriptions unlock DemoTake Agent, DemoTake Studio and DemoTake Web on one account.
Editions
DemoTake Agent (Mac, direct)
- Local
- The one you bought
- Director
- Included
- Team
- Included
- Enterprise
- Included
DemoTake Studio (Mac App Store)
- Local
- The one you bought
- Director
- Included
- Team
- Included
- Enterprise
- Included
DemoTake Web (browser)
- Local
- One free take
- Director
- Included
- Team
- Included
- Enterprise
- Included
Everyday
Recorder, editor and every export
- Local
- Included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Reviewer Packs and share links
- Local
- Included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Share-link analytics, calls to action, no badge
- Local
- Views only
- Director
- Included
- Team
- Included
- Enterprise
- Included
Store screenshots (in the Mac apps)
- Local
- Included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Overlays, 3D scenes and study videos (in the Mac apps)
- Local
- Included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Local MCP, BYO agent, BYOK AI
- Local
- Included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Updates
- Local
- 12 months, then $39/yr
- Director
- Always
- Team
- Always
- Enterprise
- Always
Cloud and AI
Hosted DemoTake AI (Assist, AI Director)
- Local
- Not included
- Director
- Included
- Team
- Pooled
- Enterprise
- Pooled
AI music, songs a month
- Local
- Your own AI key
- Director
- 30
- Team
- 60 per seat
- Enterprise
- 200
AI voiceover, minutes a month
- Local
- Mac voices, or your own AI key
- Director
- 120
- Team
- 240 per seat
- Enterprise
- 600, or by contract
Translation into other languages
- Local
- On your Mac, or your own AI key
- Director
- Part of hosted AI
- Team
- Part of hosted AI
- Enterprise
- Part of hosted AI
Web Recorder in a cloud browser
- Local
- 2 minutes for the free take
- Director
- Included
- Team
- Included
- Enterprise
- Included
Cloud library and sync
- Local
- Not included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Cloud renderingComing soon
- Local
- Not included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Teams and admin
Team Library and brand kits
- Local
- Not included
- Director
- Not included
- Team
- Included
- Enterprise
- Included
Review and approval
- Local
- Not included
- Director
- Not included
- Team
- Included
- Enterprise
- Included
Scheduled re-recording on deploys
- Local
- Not included
- Director
- Not included
- Team
- 300 runs per seat a month
- Enterprise
- 2,000 runs a month
SSO/SCIM, audit logs, custom retention
- Local
- Not included
- Director
- Not included
- Team
- Not included
- Enterprise
- Included
Try DemoTake Agent free for 3 days.
The full Mac app, for 3 days from first launch. Exports you make during the trial carry a prominent “Made with DemoTake” watermark in the center, plus a small pill in the corner. When the trial ends, recording and exporting need a license; everything else keeps working. Buy Local or subscribe, and every new export is clean.
Free for 3 days, no card needed. macOS 15 or later, Apple silicon or Intel.
No card neededmacOS 15 or laterApple silicon or Intel
Stripe is our merchant of record
Purchases on demotake.my are sold and processed by Stripe, which calculates and collects VAT, GST or sales tax for where you are, and issues your receipt. Manage or cancel a subscription any time from your account.
Same prices on the Mac App Store
Local and Director cost the same in the App Store, where Apple handles payment, tax and refunds. Sign in to your DemoTake account in the app and an App Store subscription unlocks DemoTake Web too.
Try DemoTake Web with one free take
Sign in and make one free take: record a web app for up to 2 minutes, edit it with every tool, and export it with a watermark. Share it with a link, too. No card needed, one free take per account.
Try DemoTake WebNot sure which edition you need? Compare them side by side.
Compare editionsQuestions, answered.
I bought DemoTake on the App Store. Do I get DemoTake Web?
A one-time Local purchase is DemoTake Studio, yours forever, with share links. Like every DemoTake account, you can still make one free take in DemoTake Web. With a Director subscription, you get all of DemoTake Web: sign in to your DemoTake account in the app to link the App Store purchase, then open demotake.my/app.
Can I switch editions?
Subscribers can use DemoTake Agent, DemoTake Studio and DemoTake Web on the same account, whenever they like, and takes move between them. A Local purchase covers the edition you bought: a license key for DemoTake Agent, or the App Store purchase for DemoTake Studio. To use both Mac editions, or DemoTake Web beyond its one free take, subscribe.
What happens after my 12 months of updates?
Your license keeps working forever, including every update released during those 12 months. For newer versions, add the $39/year update pass whenever you like, or subscribe, which always includes updates.
How does the Mac free trial work?
DemoTake Agent includes a 3-day free trial of the full Mac app, starting at first launch. DemoTake Studio offers the same through its free “3-day Trial” in-app purchase. Exports made during the trial carry a prominent “Made with DemoTake” watermark in the center of the frame, plus a small pill in the corner. When the trial ends, recording and exporting need a license. Your library, previews, editing and Settings keep working, and nothing is deleted. Reinstalling or clearing local data doesn't restart the trial: DemoTake Agent checks in with DemoTake's server. Buy Local or subscribe, and new exports are clean.
Can I try DemoTake Web for free?
Yes. Every DemoTake account gets one free take: record a web app in a cloud browser for up to 2 minutes in total, retakes included, edit it with every tool, export it and share it with a link. Exports of the free take carry the same “Made with DemoTake” watermark as the Mac trial. The take stays yours to edit, export and share again. Every signed-in account can also open a sample take and try every editing tool without recording anything. More takes, sync with your Mac and exports without a watermark come with Director, Team or Enterprise.
Is the Mac App Store priced the same?
Yes. Local is $129 and Director is $19/month or $159/year on the Mac App Store too, with Apple handling the purchase. Team and Enterprise are sold here on demotake.my.
Who handles payment and tax?
Purchases on demotake.my are processed by Stripe's Managed Payments service as our merchant of record. Stripe calculates and collects VAT, GST or sales tax for your location at checkout. Receipts come from Link, and your statement shows “LINK.COM* DEMOTAKE”. Mac App Store purchases are handled by Apple.
How many Macs can I use?
A Local license activates on up to 3 Macs. You can free a slot from your account page at any time. Subscriptions follow your account.
Do I need a subscription to use AI?
No. Every plan works with your own agent (Claude Code, Codex, Cursor…) and your own AI key (BYOK). Subscriptions add hosted DemoTake AI, for when you'd like DemoTake to provide the intelligence.
Are there AI action limits?
No artificial monthly caps on AI edits. Director includes generous fair-use AI with consumption shown in the app. For extreme usage: BYOK, or top-ups priced near provider cost. AI music and AI voices have their own monthly allowances, shown in the table above.
How do voiceover and translation work on each plan?
The Mac's own voices are free and work offline on every plan, including Local. DemoTake AI voices include 120 minutes a month with Director, 240 per seat with Team (shared by the team) and 600 with Enterprise, or what your contract says. Translating with DemoTake AI counts toward your plan's hosted AI use. Translating on your Mac is free on every plan, with macOS 26 or later. With Local, AI voices and AI translation use your own AI key.
How often can scheduled re-recording run?
Team includes 300 runs per seat a month, shared by the team, and each schedule runs at most once an hour. Enterprise includes 2,000 runs a month, as often as every 15 minutes. Runs record on your own Mac or CI runner.
Do you offer refunds?
Yes. DemoTake Local: full refund within 14 days of purchase, and the licence key is deactivated. Yearly plans: full refund within 14 days of your first payment, and a refund of the unused days if you cancel within 14 days of a renewal. Monthly plans: cancel any time and keep access to the end of the month; we don't refund a month that has started. Billing mistakes are always refunded, and consumers in the EU and UK also have a 14-day statutory withdrawal right (see Terms). Bought in the Mac App Store? Refunds come from Apple. Questions: support@demotake.my.