Pricing
Buy once, or subscribe to everything.
One price list for the website and the Mac App Store. The one-time price covers the Mac app. Ongoing costs, like cloud browsers, storage, hosted AI and rendering, live in subscriptions.
Buy onceThe Mac app is yours forever.
SubscribeEverything, everywhere: Mac, App Store and Web.
Plans
Buy once
Local
The Mac edition you buy is yours forever.
$129one time
12 months of updates included. Update pass $39/year after that.
DemoTake Agent or DemoTake Studio
- Recorder, editor and every export
- Local MCP, BYO agent and BYOK AI
- Share links and Reviewer Packs
- Works forever, on up to 3 Macs
Subscribe
Most popularDirector
Everything, everywhere, for one person.
$19per month
or $159/year, about 30% less.
Both Mac editions and DemoTake Web
- Hosted DemoTake AI: Assist and AI Director
- Web Recorder in a cloud browser
- Cloud library and sync
- Cloud rendering
Subscribe
Team
Director for every seat, plus shared takes.
$39per user / month
or $329 per user/year.
Both Mac editions and DemoTake Web
- Everything in Director
- Team Library and brand kits
- Review and approval
- CI regeneration
Custom
Enterprise
Team, plus the controls procurement asks for.
Custom
Annual agreement, invoiced.
Both Mac editions and DemoTake Web
- Everything in Team
- SSO, SCIM and audit logs
- Custom retention, EU data controls
- Private model routing
What's included
Every plan, across all three editions.
Local unlocks the Mac edition you bought, forever. Subscriptions unlock DemoTake Agent, DemoTake Studio and DemoTake Web on one account.
Editions
DemoTake Agent (Mac, direct)
- Local
- The one you bought
- Director
- Included
- Team
- Included
- Enterprise
- Included
DemoTake Studio (Mac App Store)
- Local
- The one you bought
- Director
- Included
- Team
- Included
- Enterprise
- Included
DemoTake Web (browser)
- Local
- Not included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Everyday
Recorder, editor and every export
- Local
- Included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Reviewer Packs and share links
- Local
- Included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Local MCP, BYO agent, BYOK AI
- Local
- Included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Updates
- Local
- 12 months, then $39/yr
- Director
- Always
- Team
- Always
- Enterprise
- Always
Cloud and AI
Hosted DemoTake AI (Assist, AI Director)
- Local
- Not included
- Director
- Included
- Team
- Pooled
- Enterprise
- Pooled
Web Recorder in a cloud browser
- Local
- Not included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Cloud library and sync
- Local
- Not included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Cloud renderingComing soon
- Local
- Not included
- Director
- Included
- Team
- Included
- Enterprise
- Included
Teams and admin
Team Library and brand kits
- Local
- Not included
- Director
- Not included
- Team
- Included
- Enterprise
- Included
Review and approval
- Local
- Not included
- Director
- Not included
- Team
- Included
- Enterprise
- Included
CI regeneration on releaseComing soon
- Local
- Not included
- Director
- Not included
- Team
- Included
- Enterprise
- Included
SSO/SCIM, audit logs, custom retention
- Local
- Not included
- Director
- Not included
- Team
- Not included
- Enterprise
- Included
Try DemoTake Agent free for 14 days.
The full Mac app, for two weeks. Exports you make during the trial carry a small “Made with DemoTake” watermark in the corner. Buy Local or subscribe, and every new export is clean.
Stripe is our merchant of record
Purchases on demotake.my are sold and processed by Stripe, which calculates and collects VAT, GST or sales tax for where you are, and issues your receipt. Manage or cancel a subscription any time from your account.
Same prices on the Mac App Store
Local and Director cost the same in the App Store, where Apple handles payment, tax and refunds. Sign in to your DemoTake account in the app and an App Store subscription unlocks DemoTake Web too.
Not sure which edition you need? Compare them side by side.
Compare editionsFAQ
Questions, answered.
I bought DemoTake on the App Store. Do I get DemoTake Web?
Not with a one-time Local purchase: that's DemoTake Studio, yours forever, with share links. With a Director subscription, yes. Sign in to your DemoTake account in the app to link the App Store purchase, then open demotake.my/app.
Can I switch editions?
Subscribers can use DemoTake Agent, DemoTake Studio and DemoTake Web on the same account, whenever they like, and takes move between them. A Local purchase covers the edition you bought: a license key for DemoTake Agent, or the App Store purchase for DemoTake Studio. To use both Mac editions, or the web, subscribe.
What happens after my 12 months of updates?
Your license keeps working forever, including every update released during those 12 months. For newer versions, add the $39/year update pass whenever you like, or subscribe, which always includes updates.
How does the free trial work?
DemoTake Agent includes a 14-day free trial of the full Mac app. Exports made during the trial carry a small “Made with DemoTake” watermark. Buy Local or subscribe, and new exports are clean.
Is the Mac App Store priced the same?
Yes. Local is $129 and Director is $19/month or $159/year on the Mac App Store too, with Apple handling the purchase. Team and Enterprise are sold here on demotake.my.
Who handles payment and tax?
Purchases on demotake.my are processed by Stripe as our merchant of record. Stripe calculates and collects VAT, GST or sales tax for your location at checkout and issues your receipt. Mac App Store purchases are handled by Apple.
How many Macs can I use?
A Local license activates on up to 3 Macs. You can free a slot from your account page at any time. Subscriptions follow your account.
Do I need a subscription to use AI?
No. Every plan works with your own agent (Claude Code, Codex, Cursor…) and your own AI key (BYOK). Subscriptions add hosted DemoTake AI, for when you'd like DemoTake to provide the intelligence.
Are there AI action limits?
No artificial monthly caps. Director includes generous fair-use AI with consumption shown in the app. For extreme usage: BYOK, or top-ups priced near provider cost.
Do you offer refunds?
Refund terms will be published in our Terms of Service before paid plans go on sale. Mac App Store purchases follow Apple's refund process.