Local and subscriptions
Buy Local once and the Mac edition you bought is yours forever. Subscribe and you get everything, everywhere. Here is what's free, what each plan includes, how license keys and sign-in work, and how to manage a subscription.
Buy once: the Mac app is yours forever. Subscribe: everything, everywhere: Mac, App Store and Web.
- The Mac edition you bought, forever
- Recorder, editor and every export
- Local MCP, your own agent and AI provider key
- Share links and Reviewer Packs
- 12 months of updates, on up to 3 Macs
- Both Mac editions and DemoTake Web
- Hosted DemoTake AI: Assist and AI Director
- Web Recorder in a cloud browser
- Cloud library and sync
- Always up to date
Prices
| Plan | Price | Editions |
|---|---|---|
| Local | $129 one time. 12 months of updates included, update pass $39/year after that | DemoTake Agent or DemoTake Studio: the one you bought |
| Director | $19 per month, or $159/year (about 30% less) | Both Mac editions and DemoTake Web |
| Team | $39 per user / month, or $329 per user/year | Both Mac editions and DemoTake Web |
| Enterprise | Custom. Annual agreement, invoiced | Both Mac editions and DemoTake Web |
Prices are the same everywhere, including the Mac App Store.
What's free
You can try DemoTake without paying anything, and without a card:
- The Mac trial. DemoTake Agent and DemoTake Studio work fully for 3 days, with a "Made with DemoTake" watermark on exports. See The free trial.
- One free take in DemoTake Web. Sign in and make one free take: record a web app for up to 2 minutes, edit it with every tool, export it with the same watermark and share it with a link for up to 30 days. It's one per account, and it stays yours. See DemoTake Web: your free take.
- The sample take. Every signed-in account can open a sample take in DemoTake Web and try every editing tool without recording anything. It doesn't use up the free take.
- Watching and commenting. Viewing share links and commenting never need a plan.
Local and the subscriptions build on that. Local unlocks the Mac edition you bought, forever. A subscription adds as many DemoTake Web takes as your plan allows, exports without the watermark, and sync between your Mac and the web.
What needs a subscription
Local covers everything you do on your Mac. These need Director, Team or Enterprise (DemoTake Web's one free take is open to every account):
| Feature | Local | Director | Team | Enterprise |
|---|---|---|---|---|
| Recorder, editor and every export | Yes | Yes | Yes | Yes |
| Reviewer Packs and share links | Yes | Yes | Yes | Yes |
| Local MCP, your own agent, your own AI provider key | Yes | Yes | Yes | Yes |
| Hosted DemoTake AI (Assist, AI Director) | No | Yes | Pooled | Pooled |
| DemoTake Web and the Web Recorder | One free take | Yes | Yes | Yes |
| Cloud library, sync and editing with collaborators | No | Yes | Yes | Yes |
| Team Library, brand kits, review and approval | No | No | Yes | Yes |
| SSO/SCIM, audit logs, custom retention | No | No | No | Yes |
With Local, the command bar and other AI features use your own AI provider key. Share links on Local last up to 30 days; subscriptions allow longer links and links that never expire. Viewing links and commenting never need a plan. See Share links and Collaborators and roles.
Local: the edition you bought
A Local license unlocks one edition: the one you bought.
- Bought on demotake.my, it unlocks DemoTake Agent. You get a license key by email.
- Bought in the Mac App Store, it unlocks DemoTake Studio. There is no key; the App Store keeps track. See The Mac App Store edition.
Either way it is yours forever, with 12 months of updates. After that, it keeps working with every version released before your updates ended, and an update pass adds 12 more months.
Activate a license key
License keys look like DT1-XXXXX-XXXXX-XXXXX-XXXXX. Yours is in your DemoTake receipt email.
- Open Settings › Plans in DemoTake Agent.
- Paste the key into License key. DemoTake shows Looks good once it has the right shape.
- Click Activate.
Activation needs an internet connection. After that, DemoTake verifies the license on your Mac. DemoTake confirms your license online every couple of weeks; it keeps working offline for 45 days. If it has been offline longer, or the license was refunded, recording and exporting pause like after the trial, and your takes stay safe. The activation screen you see after the trial has the same License Key field, and I already bought it explains where to find your key.
Local is a one-time purchase, verified on this Mac. DemoTake confirms your license online every couple of weeks; it keeps working offline for 45 days.
Moving to a new Mac
Each key works on up to 3 Macs at a time. Activating the same Mac again doesn't use another one. To free a seat, click Deactivate on This Mac on the Mac you're leaving, or remove the old Mac from the license on your account page at demotake.my.
Subscriptions: sign in
Subscriptions belong to your DemoTake Cloud account and its workspace, not to a key. On each Mac, sign in once, in either edition:
- Open Settings › Account. Under Sign In or Create Account, enter your email and click Send Sign-In Code.
- Enter the six-digit code from the email. It expires in five minutes; Resend Code sends a new one.
- Click Sign In. DemoTake picks up your plan. No password is ever typed into the app.
If you don't have an account yet, the same steps create one. An account is optional: everything local works without it.
DemoTake Cloud is optional. Everything local works without an account.
Once you're signed in, Settings › Account shows your workspace, your plan, when the current period ends, and this month's usage of AI credits, Web Recorder minutes and cloud storage. Use DemoTake AI (hosted) switches AI features between your plan's allowance and your own key.
A subscription unlocks both Mac editions and DemoTake Web with the same account. If you bought Local with the email you sign in with, your account can create share links too.
Check your license status
Settings › Plans has a Status section with the facts at a glance:
| Row | Example |
|---|---|
| Status | Licensed, Free trial, Trial ended or Trial not started |
| Plan | Your plan or license |
| Trial | 2 days left (during the trial) |
| Updates | Included with your plan, or "Ended Sep 26, 2027. This build stays yours." |
| Recording | Available or Needs a license |
| Exports | Clean, no watermark, With a trial watermark or Needs a license |
Settings › Account shows the status in its License section, with Open Plans… to see the rest. Agents read the same status with licence_status, so they can tell you why recording or exporting is blocked instead of guessing.
Delete your account
Signed in, Settings › Account has a Delete Account section. Delete DemoTake Cloud Account… permanently deletes your DemoTake Cloud account and its personal cloud data, including uploaded media and share links, and signs you out on all devices. It can't be undone.
Your local takes stay on your Mac. App Store subscriptions are not cancelled by deleting your account: cancel them in your App Store account settings.
Manage a subscription
- DemoTake Agent: click Manage Billing in Settings › Plans while signed in. It opens a secure payment page where you manage your plan and payment details. Workspace owners and admins can also use Manage billing in Account › Billing at demotake.my.
- DemoTake Studio: subscriptions bought in the App Store are managed there. Manage Subscription in Settings › Plans opens your App Store subscriptions.
Subscriptions renew automatically at the end of each month or year, at the price shown when you subscribed, until you cancel. Cancelling stops the next renewal, and you keep access until the end of the period you've paid for.
Before checkout, DemoTake asks you to confirm that you want your license key delivered, or your subscription started, straight away. Your confirmation email repeats what you agreed to and how to cancel.
Refunds
| Purchase | Refund |
|---|---|
| Local | Full refund if you ask within 14 days of purchase. The license key is then deactivated on every Mac and DemoTake goes back to its free, watermarked mode. Offered once per customer. |
| Update pass | Full refund of a charge if you ask within 14 days of it. Your Updates until date goes back to where it was. |
| Monthly plans | Cancel any time and keep access to the end of the month. A month that has started isn't refunded. |
| Yearly plans | Full refund if you cancel within 14 days of your first yearly payment. After an automatic renewal, cancel within 14 days of the renewal charge and the unused days of that year are refunded. |
| Team seats | Added seats are charged for the rest of the current period; removing a seat takes effect at renewal. A seat added by mistake and removed within 7 days is refunded. |
Billing mistakes, duplicate charges and charges after you cancel are always refunded. Consumers in the EU, EEA and UK also have a 14-day right of withdrawal: use Withdraw from contract in Account › Billing, or email the model withdrawal form. To ask for a refund, email support@demotake.my from the address you bought with. App Store purchases are refunded by Apple at reportaproblem.apple.com. The full rules are in Payment & refunds.
A refunded Local purchase ends its license. Takes you already made stay in your library either way.