Embeds, calls to action and analytics
Put a shared video or interactive demo on your website, in docs or in Notion, add a button that sends viewers to your next step, and see who watched, where they dropped off and what they clicked. Analytics are privacy-first, with no cookies and no IP addresses stored.
Every share link to a video or an interactive demo can also play inside another page. On subscriptions you can add a call to action and see detailed analytics for each link.
Embed a link
In the Share sheet's Links for This Take, open a link's ⋯ menu:
- Copy Embed Code copies a responsive
<iframe>snippet with the default options. - Embed Options… lets you change them first:
In DemoTake Web, the same options are under Manage on each link in the Share dialog.
Paste the code into any page that allows iframes. The player resizes to the page, shows the link's subtitles, and follows the link's settings: turning the link off or changing its expiry also stops the embed.
- Public links play right away.
- Access-code links ask for the code inside the frame.
- Invite-only links don't play in an embed. The frame shows a button that opens the share page, where people sign in.
Paste the link instead
Many tools embed a player when you paste the plain link of a public video or interactive demo, among them Notion, Slack and Medium. They find the player through oEmbed, a standard way for a page to describe its embed. Private links are never described, so they unfurl without a title, picture or player.
Subtitles and scenes
When you share a video from the Mac, DemoTake also sends:
- Subtitles. If the export has WebVTT subtitles (turn on subtitles in Export; see Subtitles and transcripts), they become a subtitle track on the page and in embeds, one per language you exported. Viewers pick the language in the player.
- Scene markers. The start of each scene in the cut. The share page lists the scenes so viewers can jump to one, and analytics show where viewers leave per scene.
- A poster frame from the finished video. Link previews and the player show a frame of the export itself, so anything you blurred stays blurred.
Calls to action
Open a link's ⋯ menu and choose Add Call to Action… (on the web: Manage › Calls to action).
| Where it shows | |
|---|---|
| Button at the end | Over the video when it ends, on the share page next to Copy Link, and on an interactive demo's end screen. Add an optional secondary link under it. |
| Link part-way through | A small link in the corner of the video from a time you pick, or in an interactive demo from the step after the one you pick. Viewers can dismiss it. |
- Links must start with
https://. Each opens in a new tab. - Highlight this button marks the button for your main ask, such as "Book a demo". It still only links to your page: DemoTake never collects viewers' names or emails.
- Add UTM parameters appends
utm_source=demotakeandutm_medium=share(and a campaign if you give one), so your own analytics can tell where visitors came from. Parameters already in your link are kept.
Calls to action need Director, Team or Enterprise. If a workspace's subscription ends, viewers stop seeing them, and the settings come back when you subscribe again.
Analytics
Choose Analytics… in a link's menu (on the web: the chart button next to a link). Pick the last 7, 30 or 90 days.
| Number | What it means |
|---|---|
| Views | Times the page or an embed was opened, split into page and embedded |
| Unique viewers | Different viewers, counted per day ("all time" adds up the days) |
| Avg. watch time | Seconds actually playing, per viewer who started |
| Completion | Viewers who reached the end (95% of a video, or the last step of a demo) |
| CTA click-through | Clicks on your calls to action, per view |
Below the numbers:
- Where viewers drop off. The share of viewers still watching at each 5% of the video, or at each step of an interactive demo, with the scene where most of them leave.
- Scenes reached. How many viewers got to each scene.
- Top referrers, countries, devices and languages. The site a viewer came from (its name only, never the page), the country, desktop, phone or tablet, and the subtitle or demo language they picked.
Every plan that can share sees views and unique viewers. The rest needs Director, Team or Enterprise.
Agents get the same numbers with share_analytics, for example to report "most viewers drop off at the Routes scene". See the API reference.
Privacy
DemoTake's link analytics are built to need no cookie banner:
- No cookies, no local storage, no fingerprinting and no third-party analytics on share pages or embeds.
- No IP addresses or browser user agents are stored. To count unique viewers, DemoTake keeps a one-way code made from the visitor's connection and a random value that changes every day, only for that day. The device type and country are counted, then the details are dropped.
- Viewers with Do Not Track or Global Privacy Control turned on count as a view, and nothing else is recorded about their visit.
- Your own visits, and visits by members of your workspace, aren't counted.
- Daily numbers are kept for 90 days, then combined into monthly totals. Deleting a link, or your account, deletes its analytics.
To stop counting for one link, turn off Collect Analytics in its menu.
The DemoTake badge
Share pages and embeds show a small "Made with DemoTake" note. On Director, Team and Enterprise, turn off Show "Made with DemoTake" in a link's menu to hide it.