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Editions and plans

DemoTake comes as two Mac apps and a browser edition, and as a one-time Local license or a subscription. Here is what each edition can do, what each plan includes, and which one your agent needs.

AgentStudioWebPricing

The one rule

Buy once: the Mac app is yours forever. Subscribe: everything, everywhere: Mac, App Store and Web.

A Local license unlocks the Mac edition you bought, with no end date. A subscription (Director, Team or Enterprise) unlocks both Mac editions, DemoTake Web and the cloud features. Prices are the same everywhere, including the Mac App Store.

BUY ONCE
Local · $129 once
  • The Mac edition you bought, forever
  • 12 months of updates included
  • Recorder, editor, every export, local MCP
  • Works on up to 3 Macs
SUBSCRIBE
Director · $19 per month
  • Both Mac editions and DemoTake Web
  • Hosted DemoTake AI
  • Web Recorder in a cloud browser
  • Cloud library and sync

The editions

DemoTake Agent is the full Mac app, downloaded from demotake.my. Your agent operates your app through Accessibility, in the background, while DemoTake records, verifies and edits the take.

DemoTake Studio is the Mac App Store edition (coming soon). Record windows scene by scene, edit with AI and export everything. Your agent controls DemoTake over MCP and drives your app with its own computer-use tools.

DemoTake Web runs in your browser at demotake.my/app. Record a web app in a cloud browser, by hand or with an agent, then edit, export and share from your cloud library. Every signed-in account gets one free take; more takes need a subscription.

Capability DemoTake Agent DemoTake Studio DemoTake Web
Agent operates your app Any Mac app, via Accessibility With your agent's own computer-use tools Web apps, in the cloud browser
Record windows (up to 60 fps, even when covered) Yes Yes No, records the cloud browser
Scene-by-scene retakes Yes Yes Yes
Editor: events, pointer, camera, redactions Yes Yes Yes
AI command bar Your own AI provider key, or hosted AI with a subscription Your own AI provider key, or hosted AI with a subscription Hosted AI included
Reviewer Pack Yes Yes Yes
MCP server Full, including app control Controls DemoTake itself No
Web recording in a cloud browser With a subscription With a subscription Yes
Cloud library, synced across Mac and Web With a subscription With a subscription Yes
Runs in the browser No No Yes

Both Mac editions also record iOS Simulator apps. DemoTake Agent records the device screen directly; DemoTake Studio records the Simulator window, which has to stay visible.

The plans

Plan Price Editions Highlights
Local $129 one time. 12 months of updates included, update pass $39/year after that DemoTake Agent or DemoTake Studio Recorder, editor and every export. Local MCP, your own agent and your own AI provider key. Share links and Reviewer Packs. Works forever, on up to 3 Macs
Director $19 per month, or $159/year (about 30% less) Both Mac editions and DemoTake Web Hosted DemoTake AI: Assist and AI Director. Web Recorder in a cloud browser. Cloud library and sync. Cloud rendering
Team $39 per user / month, or $329 per user/year Both Mac editions and DemoTake Web Everything in Director. Team Library and brand kits. Review and approval. Scheduled re-recording
Enterprise Custom. Annual agreement, invoiced Both Mac editions and DemoTake Web Everything in Team. SSO, SCIM and audit logs. Custom retention, EU data controls. Private model routing

A few details worth knowing:

  • Local is per edition. A Local license bought on demotake.my unlocks DemoTake Agent. A Local purchase in the Mac App Store unlocks DemoTake Studio. A subscription unlocks both.
  • Updates. A Local license keeps working after its 12 months of updates end. You just stop getting newer versions until you buy the update pass. Subscriptions always include updates. See Updates and the update pass.
  • Hosted AI. Director includes hosted DemoTake AI; Team and Enterprise include it as a pooled allowance. With Local, the command bar works with your own AI provider key, and common edit commands work offline without any key.
  • AI music. Generated background music has its own monthly allowance, separate from AI edits: 30 songs a month with Director, 60 per seat with Team, 200 with Enterprise (or as agreed), and one 30-second clip with the DemoTake Web free take. With Local, music uses your own AI provider key. See Background music.
  • AI voiceover. The Mac's own voices are free on every plan. DemoTake AI voices have their own monthly minutes: 120 with Director, 240 per seat with Team, 600 with Enterprise (or as agreed). With Local, AI voices use your own AI provider key. See Voiceover.
  • Translation. Translating with DemoTake AI counts toward your plan's hosted AI use. Translating on your Mac (macOS 26 or later) is free on every plan. See Languages.
  • Scheduled re-recording. Team includes 300 runs per seat a month, each schedule at most once an hour. Enterprise includes 2,000 runs a month, as often as every 15 minutes. See Scheduled re-recording.
  • Coming soon. Cloud rendering is marked as coming soon on the pricing page.
  • In the App Store. DemoTake Studio sells Local and Director through the App Store. Team and Enterprise subscribers can sign in to their account in Studio.

Both Mac editions have a free trial of 3 days. DemoTake Web gives every signed-in account one free take: up to 2 minutes of recording, every editing tool, and a watermarked export you can share. Every account can also open a sample take in DemoTake Web and try every editing tool without recording anything. Read Local and subscriptions for how licenses and sign-in work.

Which edition does your agent need?

  1. Should your agent click and type in a Mac app itself?yes → DemoTake Agent
  2. Does your agent already have computer use, or will you drive?yes → Studio or Agent
  3. Is it a web app, and should your Mac stay untouched?yes → DemoTake Web
Pick the first question you answer yes to.
  • Your agent should operate the app for you. Use DemoTake Agent. With Accessibility allowed, tools like observe_state and pointer_click let the agent find buttons by name and press them in the background, while DemoTake records.
  • Your agent brings its own computer use, or you drive. DemoTake Studio is enough. The agent controls recording, editing and export over MCP, acts with its own tools, and reports each step with take_log_event so the pointer and camera land in the right place.
  • You want to record an iOS app on a simulator device without keeping the Simulator window visible. Use DemoTake Agent.
  • You are demoing a web app and want nothing to run on your Mac. Use the Web Recorder in DemoTake Web, where an agent can drive the cloud browser for you. DemoTake Web has no MCP server of its own.

Not sure yet? The 3-day trial of DemoTake Agent lets you record, edit and export with either way of working before you decide. For a web app, make your free take in DemoTake Web.

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